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Dairy MAX, your local non-profit dairy council, represents more than 950 dairy farm families to 31 million people across southwest Kansas, Oklahoma, New Mexico, and Texas. Dairy MAX communicates the importance of dairy in a nutrient-rich diet, fosters innovation in dairy promotion and educates about farming and industry practices. Our partners and stakeholders include school and district leaders, health professionals, academia, industry, media, and consumers. To foster a healthier society, we focus on collaboration and outreach that is rooted in timely, science-based nutrition information and research.